You have a website that you’re happy with, but you’re not sure how to get people to see it?
Then consider these 10 ways to promote your business in 2022…
1. Social media
If your business isn’t on social media in 2022 then you might as well not exist.
Instagram, LinkedIn and TikTok are must haves for any business looking to grow their audience in 2022.
Each platform alone has millions of users and you can connect with to promote your product or service.
To grow your social media followers you need to post content regularly and reply to every comment.
Replying to comments increases your post’s engagement which means it will perform better.
Social media is also a free way to promote your business, however, the benefits can also be optimized by investing some money into platforms like Facebook and Google ads.
2. Content Marketing
Content marketing is a great way to promote your business because the content you produce and promote helps to establish yourself as an expert in your field.
You want to make content that provides value to your audience.
There are many different ways to market content such as blogs, videos or by creating a newsletter related to your business.
One crucial thing to remember though when marketing content is to make the information useful, interesting, and entertaining for your audience.
3. Guest appearances
Although most of the time it’s better to have someone working for your business promoting your website, it can sometimes be beneficial to get others outside your company to promote your content.
Individuals in the same field, local celebrities, or people who have a large following can be a great way to promote your website, if the relationship is mutually beneficial for them to do so.
Offering promoters incentives can make a partnership more desirable for them to promote your website so that they also get something out of the relationship.
4. Youtube
Advertising on Youtube is an incredibly successful way to promote your business’ name and draw attention to your brand, being one of the most widely used applications in the world.
Be careful though, advertising on Youtube can be more costly than advertising via other platforms.
If you don’t have the money for ads you can consider making Youtube videos as an alternative way to promote your website.
Another way is to get channels with a large following to promote your business as this can really get your website out there.
5. Start a blog
Integrating a blog into your website establishes yourself as a leader in your space and boosts your credibility as a knowledge expert.
Commenting on other blogs and relevant online communities related to your business can also be utilized by leaving a link to your own blog and website as connections can be built in this way.
Guest blogging is also a great way to promote your company and business and you can push your ideas and perspectives on a different platform that may already have a good following in your business’ field.
6. Email marketing
This tried and tested method helps promote your website in an affordable, quick, and easy way.
Newsletters help keep your subscribers up to date with your business and are a good way to promote your product or service, encouraging them to visit your site.
7. Pay-per-click advertising
This is another easy way to promote your website because pay-per-click builds website traffic and you can target a specific demographic.
Here, brands pay publishers when an advertisement is clicked so you’re more likely to get traffic as both parties benefit from the deal which will drive traffic to your website up.
8. Retargeting
How frustrating is it when your website gets traffic but most people leave without making a purchase or signing up to your email list?
Retargeting uses advertising cookies to create ads which appear on other sites that will push traffic back to your website.
Once you have managed to get traffic to your website it may be worth investing so that they come back for more!
9. SEO Keywords
Google is one of the most important resources when people are searching for information.
Therefore, your Google rank is crucial if you want more people visiting your website.
When people use Google, they are highly unlikely to look beyond the first page of results, so you need to ensure your website ranks well in order to catch this traffic at the source of their search.
There are many SEO keyword resources out there to help you find high-performing keywords related to your business.
Semrush, Moz and Ubersuggest are good places to start.
Create a strategy to implement those keywords on your website so when people search on Google, your website is one of the first results that appears.
10. Backlinks
Backlinks are when one website links to another in the form of web copy, blogs, email campaigns, etc.
You can get great exposure if your website is linked on a website that gets high traffic and is relevant to your business.
Backlinks are an important aspect of SEO because the quality and quantity of your backlinks help you rank higher in search engines.
Network with authority figures and give them a compelling reason to link to you.
Conclusion
Nobody said that promoting your business is an easy feat, but we say that promoting your website is vital for success in 2022.
While your website may look and feel the part, you can get so much out of it by following this fool-proof guide to developing a system that ensures you are visible in a sea of mediocrity, because we know that’s not what you stand for…
So, why wait, start promoting your website now!
For more information about how you can take your website to the next level, contact SALVé and set up a free consultation call.
