Automotive & Luxe

The Digital Rise Of Maserati Argentina

We needed to innovate and craft local content for the emerging market in Argentina while keeping our media production within Maserati's brand guidelines.

Overview

We needed to innovate and craft local content for the emerging market in Argentina while keeping our media production within Maserati's brand guidelines.

Leveraging externalities

We made car-spotters our best friends. The relationship developed a win-win situation for them and Maserati - generating a continuous loop of higher quality and timely content, valuable insights, and growth for both ends.

Beyond digital

Maserati's client persona has very distinct features and likes that enables us to locate them and participate in community related events. This has huge repercussions in growing an emotional connection with Maserati.