The Digital Rise Of Maserati Argentina
Defining the goals
From the start, the objectives were clear: grow a passionate audience from scratch, and show them that a Maserati represents its close-knit community.
"It has been a pleasure to work together in different campaigns both as partner and client. SALVé is driven by creativity and an open mind, with a desire for perfection while understanding its human nature."
"Juan and his team have been serving our firm as developers and technology advisors for all our needs that involve this expertise towards our clients. Given the quality and speed of their services, their work-ethic, and know-how, it would be extremely difficult to replace them."
Leveraging externalities
We made car-spotters our best friends. The relationship developed a win-win situation for them and Maserati - generating a continuous loop of higher quality and timely content, valuable insights, and growth for both ends.
Beyond digital
Maserati's client persona has very distinct features and likes that enables us to locate them and participate in community related events. This has huge repercussions in growing an emotional connection with Maserati.
Not only we saw a 900% follower increase in less than six months - as we went from zero comments to an astounding rate of interactions and leads. But also created connections between other entities that allowed win-win situations. These will keep generating a continuous growth effect on all brands and people involved.
Our impact, in numbers
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Automotive & Luxe
The Digital Rise Of Maserati Argentina
We needed to innovate and craft local content for the emerging market in Argentina while keeping our media production within Maserati's brand guidelines.
Overview
We needed to innovate and craft local content for the emerging market in Argentina while keeping our media production within Maserati's brand guidelines.
Leveraging externalities
We made car-spotters our best friends. The relationship developed a win-win situation for them and Maserati - generating a continuous loop of higher quality and timely content, valuable insights, and growth for both ends.
Beyond digital
Maserati's client persona has very distinct features and likes that enables us to locate them and participate in community related events. This has huge repercussions in growing an emotional connection with Maserati.
How we did it
Results
Testimonials
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