Designing A Site To Show A Bright Path For Argentina

Founded in 1946, The Justicialist Party is a centre-left political party in Argentina founded by Juan and Evita Perón and is the country’s largest party today.
Government
Webflow Development
Overview

In 2019, the Justicialist Party in Argentina’s San Juan Province had an online presence that was an outdated web of portals, pages, and microsites that were difficult to manage and navigate. Salvé was brought in to re-architect the site, and create an experience that reflected the energy of the party. Our goal was to develop a site that engages visitors with an attractive design while also encouraging active participation throughout.

"It has been a pleasure to work together in different campaigns both as partner and client. SALVé is driven by creativity and an open mind, with a desire for perfection while understanding its human nature."

Tadeo Badr
Digital Marketing Specialist & Content Advocate,
make!impact Denmark

"Juan and his team have been serving our firm as developers and technology advisors for all our needs that involve this expertise towards our clients. Given the quality and speed of their services, their work-ethic, and know-how, it would be extremely difficult to replace them."

Claudio Schmale
Co-Founder & General Manager,
Quadro Comunicación

"SALVé has created a highly user-friendly, practical, and powerful tool which will change lives and human dynamics. Their dedication, skills and enthusiasm were exceptional, and the app amply reflects this."

Deborah V. Pagnotta
CEO, ULU Story

"We hired Juan to design a product launch for our non-profit. He was an absolute pleasure to work with. He gave clear instructions to facilitate our preparation for each meeting and came to all of our meetings prepared with manageable next steps and questions to elicit our input. He gave clear explanations of any new technology and the opportunities and limitations it entailed. He was always conscious of our financial bottom line and offered us options for managing costs without sacrificing quality. The finished product was absolutely beautiful."

Mpho Tutu van Furth
Priest, author, and activist,
CEO, Tutu Teach Foundation

"The professionalism and creativity of Juan Cadile and his team are a joy to work with. His methodology is all about creating clarity and the most effective way to frame one's message and to build a captivating brand. Juan's maturity and experience belies his youth, especially in the emerging and fast moving fields of social media platforms. I have absolutely no hesitancy in recommending Juan and his talented team for start-ups or established companies who may see the need for a fresh approach and/or creative thinking."

Don Mullan
Author, Filmmaker, Concept Developer
CEO, Hope Initiatives International
Challenge

Like all of Salvé’s projects, we first identified the organization’s objectives and built a site around what people are there to do: in this case, to volunteer, register to vote, and learn about candidates/campaign issues. And together with a form for joining their mailing list, these core actions constitute the calls to action that help level up casual visitors to strong advocates.

Process

We leveraged easy-to-read fonts, bold colors, and custom iconography to connote the party’s energy in order to entice visitors to take action. When visitors land on the homepage they immediately encounter high quality photos, skim-friendly headings, and an efficient block layout that neatly highlights key campaign information. The whitespace lends a fresh and airy feel to the page, and clean lines and sleek sans serif typefaces solidify a modern aesthetic with a wide appeal.

Political campaigns are fast-moving by nature, so we built the site on a flexible WordPress setup that would be able to handle quick changes and additions with grace. As the campaign continues to develop, staffers can use the content management system to add announcements, post news articles, and build out custom layouts using a series of pre-designed content and media blocks.

Our impact, in numbers

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Technologies used

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Government

Designing A Site To Show A Bright Path For Argentina

Founded in 1946, The Justicialist Party is a centre-left political party in Argentina founded by Juan and Evita Perón and is the country’s largest party today.

Like all of Salvé’s projects, we first identified the organization’s objectives and built a site around what people are there to do: in this case, to volunteer, register to vote, and learn about candidates/campaign issues. And together with a form for joining their mailing list, these core actions constitute the calls to action that help level up casual visitors to strong advocates.

We leveraged easy-to-read fonts, bold colors, and custom iconography to connote the party’s energy in order to entice visitors to take action. When visitors land on the homepage they immediately encounter high quality photos, skim-friendly headings, and an efficient block layout that neatly highlights key campaign information. The whitespace lends a fresh and airy feel to the page, and clean lines and sleek sans serif typefaces solidify a modern aesthetic with a wide appeal.

How we did it

Testimonials

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