Designing A Site To Show A Bright Path For Argentina

Founded in 1946, The Justicialist Party is a centre-left political party in Argentina founded by Juan and Evita Perón and is the country’s largest party today.

Like all of Salvé’s projects, we first identified the organization’s objectives and built a site around what people are there to do: in this case, to volunteer, register to vote, and learn about candidates/campaign issues. And together with a form for joining their mailing list, these core actions constitute the calls to action that help level up casual visitors to strong advocates.

We leveraged easy-to-read fonts, bold colors, and custom iconography to connote the party’s energy in order to entice visitors to take action. When visitors land on the homepage they immediately encounter high quality photos, skim-friendly headings, and an efficient block layout that neatly highlights key campaign information. The whitespace lends a fresh and airy feel to the page, and clean lines and sleek sans serif typefaces solidify a modern aesthetic with a wide appeal.

How we did it

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