When talking about effective website design, there are three types of business’ in the world: those who have a website because they know they should have one but don’t utilize it to its full potential; those who think they have an effective website, when in reality they don’t — I’m talking about you, WordPress junkies; and those who have worked with SALVé, and have a website that your competitors can only dream of.
As technology continues to drive the workplace, a good website can be the difference between attracting new clients and seeing your competitors chosen ahead of you.
Below are seven reasons why having a good website will score you more clients:
SEO optimization puts you ahead of your competition
A website which has been SEO optimized will be head and shoulders above a website that is not and will rank higher on Google and other search engines, resulting in greater traffic coming to the website.
Increased traffic means the chances of converting visitors into clients is increased.
Search engine spiders crawl and index websites based on keywords that are frequently being searched for within browsers.
Your website should contain accurate keywords and tags, specific for your business, which spiders will read and ensure your website is pushed further up search results and maximize exposure to potential clients.
Professional look, professional feel
We all know that first impressions count, right? The same is applicable when it comes to web development.
Potential clients aren’t going to stick around on a website that doesn’t scream professionalism.
An expert look portrays a well-established and qualified business, boosting credibility while establishing you as a leader in your line of work — even if you are a newly founded company looking to get your first clients.
By having a website that expresses you and your business’ values, website traffic is going to pick you over a competitor who uses a website that looks like a high school student designed during their lunch break.
The usability of your website is also incredibly important — a website that is responsive, easy to read, easy to navigate, and offers an all-round user-friendly experience is going to increase viewer retention which increases the chances of new clients.
Landing pages land clients
The whole purpose of a landing page is to get website traffic to do something on that specific page, whether that’s buy, call, click, sign-up, and so on.
To ensure that landing pages convert traffic into clients, it’s crucial they are simple but effective — make it easy for people to buy your product or service before they change their mind.
A landing page should be the final piece to the campaign or promotion that you and your business are offering.
Your offer might be irresistible, and your ads might’ve been targeted perfectly, but if your landing page is weak, turning traffic into clients is going to be difficult.
Know where your website traffic comes from
Ok, so this isn’t necessarily about your website directly, but you can trust me on this…
Start by identifying your strongest lead generators — social media, email marketing, paid advertising, etc.
Once you have identified these, make them flawless as a way to concentrate traffic through these sources.
The final step is to make the landing pages that your strongest lead generators push traffic to, equally as flawless, which do everything they can to retain visitors on your website.
The result? More clients.
Information wins clients
Selling yourself to prospective clients is a difficult task that every business must endure.
Those who are most successful at this are often the ones who are able to convey themselves accurately and succinctly.
A strong website should include clear and concise information about you and your products and services, increasing transparency, leaving potential clients no option to not use you.
Your website is the hub of your business and its communication
In the same way that your business may have a physical location — a store or office — your website allows a digital location and presence.
Everything about you and your business should be available on your website, with information being easy to find and even easier to navigate.
Just like the color you decide to paint the wall of your office, your website is an expression of you and your business, so make it your own by promoting company values and why you are so good at what you do.
Your customers are online, so why aren’t you?
If you find yourself with a sub-par website, or even worse, without a website altogether, what on earth are you doing living in 1999?!
There are precisely zero reasons why having a below standard website is beneficial to you and your business and there’s exactly zero more reasons why you should let your competitors have an advantage over you simply because they have a proper, working website.
Conclusion
The benefits of having a clear and effective website are enormous for any business.
There is a reason why companies like Apple, or Nike have websites that offer a user experience second-to-none.
They take the in-person experience that you get as a customer in one of their stores, and make it digital, creating consistency, and instilling their values on their customers.
A good website has the ability to organically climb up search rankings, which means you can save on expensive advertisements to appear at the top of search results.
More importantly, a good website will become pivotal to your business, having the ability to connect every aspect of your company and its operations.
For more information about how you can take your website to the next level, contact SALVé and set up a free consultation call.
