Landing pages are a great way to increase exposure, get free traffic, and generate leads for your website or business.
Unfortunately, landing pages can be hard to create, especially if you have no experience in creating them, or any knowledge of what does and does not work well.
Luckily, we have the solution!
Here are five tips that will help you create better landing pages:
1. Understand how your visitors think
The first step in creating a landing page that effectively converts is understanding how your visitors think.
The best way to do this is by taking an honest look at yourself and your business, then asking yourself these questions:
- Who are my visitors and what do they want?
- Why should I buy from me instead of someone else?
- How can I get my visitor’s attention?
Once you’ve got an answer to these questions, you will have a much clearer idea of what the copy of your landing page should include, as well as be more effective at catching the attention of your audience.
2. Keep it simple, stupid
Keep your page simple, and focus on one action.
You don’t have to be a genius.
You shouldn’t aim to be a genius.
You should avoid being a genius by:
- Keeping your landing page focused on one actionable task, like “Sign Up” or “Download” as a way to keep visitors engaged and to make sure your visitors know exactly what they need to do next (and why).
- Making sure there are only two or three options for your CTA so that your landing page doesn’t get overwhelming for someone who just needs one option (like signing up for an account).
If you have more CTAs, consider adding another button to direct traffic as appropriate — but only if this makes sense based on what you’re offering.
If in doubt, leave it out, and include your primary CTA for that specific landing page.
3. Don’t ask for information you don’t need
Ask for the right information based on the outcome of your landing page.
Trying to get people to sign up for your email list? Ask for their name and email address only.
Don’t try and be clever by asking for excessive amounts of information because you will reduce your credibility, and most of the time, traffic just can’t be bothered to spend four hours entering information about themselves.
Aside from everything else, what do you need all that random information for?
You can always send an email asking about their interest in learning more about what you do so that they’ll be more likely to respond when appropriate opportunities present themselves.
4. Make your offer clear
The last step in creating a great landing page is to make your offer clear.
This is where you’ll want to be most specific and detailed. Putting yourself in the position of your audience, here are some questions that can help guide you:
- What exactly will I get? What kind of information or resources am I getting in exchange for my money?
- How much does it cost me (in terms of time, energy, etc.) and what do I get out of it? Is there a free trial period or something else that helps me see the value before committing money up front?
Don’t just assume that everyone is going to stop and interact with your landing page. Tell traffic clearly what you offer so there is no confusion.
5. A/B test your page
A/B testing is a great way to find out what works best for you.
You can easily do this by creating different landing page options that you can run parallel to one another to see which is most effective.
Tools such as Google Analytics can then help you assess which option has been most successful.
The best-performing version of your landing page should then be used on all future versions of your landing page, as well as any other pages where user interaction is likely (like social media posts).
Creating a good landing page can help you convert those potential customers into leads.
Landing pages are a great way to convert potential customers into leads. They’re also a great way to get more leads and collect email addresses, phone numbers, and other information you can use in future marketing campaigns.
Creating effective landing pages is not easy, but it does not have to be complicated either. The key is finding the right balance between design aesthetics and functionality.
Yes, it’s important that your landing page looks good (and doesn’t look like the kind of thing you would find at an abandoned warehouse), but no, looks aren’t everything.
Your landing page should also be functional enough so people don’t feel overwhelmed by all the options they have when deciding whether or not they want what you’re offering them.
Here are some examples of great landing pages from HubSpot.
Conclusion
A landing page is one of the most cost-effective ways to get people to visit your website.
However, if you don’t take the time to create one that actually works for your audience, converting them into leads will be challenging, and all of the effort that went into creating your landing page will be wasted.
To take your landing pages to the next level, contact SALVé here for a free discovery call.
