Website helps grow jobs, justice and peace in Africa
With our two hiring modalities, we intend to generate a tactile positive change in organizations and its clients.

Work

Services

Web Development
Digital Strategy
Brand Identity
Social Media Marketing

Services

Web Development
Digital Strategy
Brand Identity
Social Media Marketing

Overview

The Tutu Teach Foundation and Hopes Initiatives International needed help creating a digital campaign to promote their joint launch of The Julia Tree Challenge, a global effort to plant 1 million “Julia Trees” along Africa’s Great Green Wall while fighting for women’s rights, peace, and racial justice along the way.

Our Approach

We supported the campaign with several brand storytelling techniques, a powerful campaign video, a new website, and integrated digital marketing.

To bring this campaign to life, our designers and artists produced a video meant to inspire through visual storytelling and would be featured prominently on the website. Our goal was to create a website experience that was functional yet impactful, and our designers hit it out of the park.


Results

A powerful brand story, beautiful imagery, and a strong digital presence were key to the success of this campaign. Our website drove thousands of visitors and created thousands more on social interactions. The initiative was eventually picked up by CNN and featured on First Move with Julia Chatterley. And with backing from notable patrons Archbishop Desmond Tutu and his daughter Mpho Tutu van Furth, our campaign generated great recognition for The Julia Tree.

Mpho Tutu van Furth

Executive Director & Co-Founder

Tutu Teach Foundation

‘‘We hired Juan to design a product launch for our non-profit. He was an absolute pleasure to work with. He gave clear instructions to facilitate our preparation for each meeting and came to all of our meetings prepared with manageable next steps and questions to elicit our input.
He gave clear explanations of any new technology and the opportunities and limitations it entailed. He was always conscious of our financial bottom line and offered us options for managing costs without sacrificing quality.
The finished product was absolutely beautiful.‘‘

Mpho Tutu van Furth

Executive Director & Co-Founder

Tutu Teach Foundation

‘‘We hired Juan to design a product launch for our non-profit. He was an absolute pleasure to work with. He gave clear instructions to facilitate our preparation for each meeting and came to all of our meetings prepared with manageable next steps and questions to elicit our input.
He gave clear explanations of any new technology and the opportunities and limitations it entailed. He was always conscious of our financial bottom line and offered us options for managing costs without sacrificing quality.
The finished product was absolutely beautiful.‘‘

Don Mullan

Author, Filmmaker, Concept Developer

CEO, Hopes Initiatives International

“The professionalism and creativity of Juan Cadile and his team are a joy to work with. His methodology is all about creating clarity and the most effective way to frame one's message and to build a captivating brand. Juan's maturity and experience belies his youth, especially in the emerging and fast moving fields of social media platforms. I have absolutely no hesitancy in recommending Juan and his talented team for start-ups or established companies who may see the need for a fresh approach and/or creative thinking.”

Don Mullan

Author, Filmmaker, Concept Developer

CEO, Hopes Initiatives International

“The professionalism and creativity of Juan Cadile and his team are a joy to work with. His methodology is all about creating clarity and the most effective way to frame one's message and to build a captivating brand. Juan's maturity and experience belies his youth, especially in the emerging and fast moving fields of social media platforms. I have absolutely no hesitancy in recommending Juan and his talented team for start-ups or established companies who may see the need for a fresh approach and/or creative thinking.”