From the start, the objectives were clear: grow a passionate audience from scratch, and show them that a Maserati represents its close-knit community.
We made car-spotters our best friends. The relationship developed a win-win situation for them and Maserati - generating a continuous loop of higher quality and timely content, valuable insights, and growth for both ends.
Not only we saw a 900% follower increase in less than six months - as we went from zero comments to an astounding rate of interactions and leads. But also created connections between other entities that allowed win-win situations. These will keep generating a continuous growth effect on all brands and people involved.