In 2019, the Justicialist Party in Argentina’s San Juan Province had an online presence that was an outdated web of portals, pages, and microsites that were difficult to manage and navigate. Salvé was brought in to re-architect the site, and create an experience that reflected the energy of the party. Our goal was to develop a site that engages visitors with an attractive design while also encouraging active participation throughout.
Like all of Salvé’s projects, we first identified the organization’s objectives and built a site around what people are there to do: in this case, to volunteer, register to vote, and learn about candidates/campaign issues. And together with a form for joining their mailing list, these core actions constitute the calls to action that help level up casual visitors to strong advocates.
We leveraged easy-to-read fonts, bold colors, and custom iconography to connote the party’s energy in order to entice visitors to take action. When visitors land on the homepage they immediately encounter high quality photos, skim-friendly headings, and an efficient block layout that neatly highlights key campaign information. The whitespace lends a fresh and airy feel to the page, and clean lines and sleek sans serif typefaces solidify a modern aesthetic with a wide appeal.
Political campaigns are fast-moving by nature, so we built the site on a flexible WordPress setup that would be able to handle quick changes and additions with grace. As the campaign continues to develop, staffers can use the content management system to add announcements, post news articles, and build out custom layouts using a series of pre-designed content and media blocks.